Wealth Watch: You want a free ($200,000) Bentley with that?

At least that's what an Arizona home builder is hoping as it tries to unload a pair of multimillion-dollar custom homes that have been languishing on the market for about a year. The homes are located in Paradise Valley, a wealthy Phoenix suburb that's part-time home to heavy metal pioneer Alice Cooper. Each home is selling for about $1 million less than the original price, according to Five Star Development Group in Scottsdale.

One property, dubbed the Old-World European Villa, measures more than 7,800 square feet and is priced at just under $5 million. The second one, named the Tuscan Estate, has five bedrooms, 5 1/2 baths and measures around 7,500 square feet. It's listed for just under $4 million. To sweeten the deal, Five Star said Tuesday it is offering buyers for each of the homes a free 2009 Bentley Continental GT valued at around $200,000.

For buyers who don't dig the Bentley, Five Star is offering either a 50-hour card good for rides on a NetJets aircraft or an annual one-month vacation stay at a Newport Beach Marriott hotel for life..

One might expect that for wealthy buyers, who likely could easily afford a Bentley on their own, the incentive on its face may not be a significant lure. But Five Star says its offer is more about generating buzz and getting the rich folks out to open houses the next couple of weekends.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/01/10/RE87154OPS.DTL